Elena Bersani

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Elena Bersani
Elena Bersani

Locality: Milan Area, Italy
Summary: Following a University Degree in Foreign Languages in Italy and a Master Degree in Public Relations in the UK, my professional experience was consolidated in over 14 years of experience in the Public Relations professional practice, with specific expertise in the IT industry, from a variety of corporate, business and consumer areas. Based in Milan, Im currently responsible for developing and implementing Public Relations programs for Adobe Systems for Southern Europe (Italy, Spain, Portugal).Until Dec 2008 the region also included Middle East and Africa. Previously, I spent 4 years in the role of PR Manager Southern Europe, Middle East & Africa at Symantec, following a period of 4 years as PR Manager for Sun Microsystems Italy. My PR experience started in PR agencies specialized in the IT industry, where I was responsible for accounts like Kodak and Lucent Technologies. My professional goals are targetting: consolidation of traditional Media Relations programs; development of new communications strategies and programs towards new media targets like Bloggers and newsgroups; reinforcement of Corporate programs like Top Management Reputation and CSR.
Current: PR Manager Southern Europe at Adobe
Past: Sr PR Manager, Southern EMEA at Symantec PR Manager at Sun Microsystems PR Account Executive at Business Press see less...
Education:  The University of Stirling PR and Communictions (1994-1995) 
 Universit Cattolica del Sacro Cuore Languages and Literature (1989-1993) 

Industry: Public Relations and Communications
Skills: Corporate PR (corporate and financial Media Relations, Corporate Social Responsibility, Top Management Reputation Programs, Mergers&Acquisitions), Media Relations (business, consumer, design, developers, creative, education, trade, vertical banking, Public Administration and Healthcare)
Experience: Adobe (Public Company; ADBE; Computer Software industry): PR Manager Southern Europe,  (2006-Present) Responsible for Public Relations strategies and programs in Southern Europe, inlcuding Italy, Spain and Portugal. Until December 2008 the region also included Middle East and Africa.
Symantec (Public Company; Information Technology and Services industry): Sr PR Manage...

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